Ben & Jerry's

Ben & Jerry's ice cream is known as much for its rich, unusual flavors as for its unique approach to business, with good will, good times, and good ice cream as the cornerstone of the company. In 1977, Ben Cohen and Jerry Greenfield enrolled in a $5 correspondence course to learn how to make ice cream, and one year later they opened the first Ben & Jerry's homemade ice cream shop in a renovated gas station in Burlington, Vermont. Their recipe was a sophisticated concoction: a blend of fresh Vermont milk, cream, and generous portions of whatever ingredients took their fancy. Flavor names like Cherry Garcia and Karamel Sutra are linked to Ben & Jerry's connection to their counter-culture upbringing of the '70s. This in-depth feature includes candid interviews with Ben, Jerry, and other leaders of this exceptional company.