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Documentary in which redheaded comedian Dan Wright travels the length and breadth of the country to figure out why gingers are fair game, and whether this is connected to his prolonged status as a bachelor. Dan explores the options available to him, from enlisting the help of Saatchi advertising agency to create an ad campaign to change public perceptions, to dyeing his hair, to leaving the country, to even considering a sex change. By the end, things are looking more hopeful for Dan.